TorqueAI for Web Agencies & GoHighLevel

If you build or manage websites for auto repair shops — as a freelancer, a web agency, or a GoHighLevel sub-account reseller — TorqueAI is an AI chat widget you can add to every one of those client sites. It's done-for-you, white-labelable, and you can start with a free 30-day pilot on a single shop before you commit to anything. This page explains exactly what it is, how it installs, and how the agency side works, with no fluff.

What you'd actually be adding to a client's site

TorqueAI is a small AI chat widget that lives on an auto repair shop's website. A visitor clicks the chat bubble, asks something a real customer would ask — "do you do brakes?", "are you open Saturday?", "my check-engine light is on" — and the assistant answers 24/7 using the shop's hours, services, and details.

The part that pays for itself is the capture. When the visitor needs work done, the assistant collects their name, phone number, vehicle year/make/model, and the issue, then notifies the shop. The client ends up with a clean callback list instead of a visitor who bounced. For agencies it's wholesale per location — see the pricing and your margin below.

A sample of what lands in your client's inbox — no dashboard to check, nothing for you to manage. (Name and number here are illustrative.)

Why it fits an agency that manages shop sites

• One thing to install, across every client. The same widget and the same setup pattern go on shop after shop. Learn it once, roll it out to your whole book of auto-repair clients.
• Done-for-you setup — there's no bot to build. You don't design a conversation flow or train a model. TorqueAI ships pre-built for auto repair; you supply the shop's details and it's configured.
• White-label. The "Powered by TorqueAI" footer can be removed or rebranded, so the assistant reads as your agency's tool or simply as the shop's own chat.
• Bundle it into a plan you already bill. Fold it into an existing care plan, hosting package, or monthly retainer as another line item of value — no new billing relationship for your client to set up.
• Deliberately narrow scope. It captures leads and notifies the shop; it doesn't try to diagnose cars or quote prices. That's a feature — it keeps you and your client out of "the bot promised me a price" territory (more on this below).

Two ways to install — pick whichever fits your stack

There's no wrong answer here; agencies use both.

1. The GoHighLevel marketplace app. Our GHL app is free. Install it on one sub-account or across your whole agency and it answers inbound customer messages inside that sub-account's GoHighLevel Conversations, then writes the captured lead as a note on the contact — the natural path if you already run client conversations through GHL. It does not add a widget to the site; the one-line install below is what does that.
2. One line of code on any site. If a client's site isn't on GoHighLevel, you drop in a single script tag. It works on WordPress, Wix, Squarespace, Webflow, GoDaddy, and custom-built sites — anywhere you can paste a code snippet.

What "done-for-you" means

The reason this is agency-friendly is that the hard part is already handled. You are not building a chatbot. TorqueAI arrives set up for auto repair out of the box — how it greets visitors, the everyday questions it fields, and the fields it collects (name, phone, vehicle, issue). To onboard a client you give us the shop's hours, services, and preferred tone, and we configure it. No flow-charting, no prompt engineering, no maintenance to own.

White-label it as your own

You can remove or rebrand the "Powered by TorqueAI" footer on the widget so it doesn't advertise a third party on your client's site. Depending on how you position it, it can look like your agency's chat product or simply like the shop's own assistant. If a white-label deployment is what you want, that's part of the agency conversation — just say so.

Bundle it into a plan you already bill

Most agencies don't want another standalone product for the client to think about. TorqueAI is easy to tuck into something you already invoice — a website care plan, a hosting-and-maintenance package, or a marketing retainer. The shop sees more value in the plan they're already paying for; you handle the setup once and it runs.

What it does NOT do — read this before you pitch it

• It never answers the phone. No calls, no voicemail, no voice receptionist — that stays with the shop. The widget is website chat only; the free GoHighLevel app also picks up inbound texts and social messages inside GHL Conversations. Its edge is the people who'd rather type than call, plus the after-hours traffic no one at the shop is watching.
• It doesn't diagnose or quote. It gathers the customer's name, number, vehicle, and problem and notifies the shop to call back. It won't tell a customer what's wrong with their car or what it'll cost — that stays with the shop, which removes a real liability worry for your client.
• It only knows what the shop tells it. The setup step is where its knowledge comes from, so plan on collecting the client's basics up front rather than expecting it to invent them.

Start with a free 30-day pilot on one shop

You don't have to commit your whole client base sight-unseen. Pick one auto-repair client, we help you get TorqueAI live on their site, and you run it for 30 days free. You see the leads it captures on a real shop before you decide to roll it out further or fold it into your plans. No commitment during the pilot.

And to be straight with you: we're new — you won't find a wall of case studies here. That's exactly why the pilot exists. Thirty days of your own client's captured leads, landing in your inbox alongside theirs, beats any testimonial we could show you. Every lead is also stored durably on our side, so you can ask us for a per-location lead count any time — that's your renewal-defense number when a client asks what the line item did.

Agency pricing — and your margin

You buy at $79 per location / month wholesale (USD) and set your own client price — the markup is yours. Price it into a care plan or retainer at, say, $149–199 and you keep roughly $70–120 per location per month, recurring. We bill you once for all your locations and never touch your client relationship or their billing. First partners get flexible pricing (lower per-location rates for 5+ shops; 50+ locations: custom pricing and terms) and free setup. Email us and we'll size it to how many shops you manage.

Rolling out more than a handful?

Send us a CSV of your client list (shop name, lead email, white-label yes/no) and we batch-provision the lot — each shop gets its own setup link and one-line snippet the same day. Your team pastes snippets during a normal maintenance pass; every lead CCs to you automatically. There's no per-shop build on our side, so fifty shops onboard as fast as five.

"Wait — isn't your GoHighLevel app free?"

Yes, and they're different products, so here's the honest comparison before a client Googles it for you. The free GHL app is self-serve: it answers inbound customer messages inside that sub-account's GoHighLevel Conversations and logs the lead as a note on the contact — no email or text alerts, no white-label, each sub-account configures its own. The wholesale widget is the agency product: white-labeled under your brand, configured for you, every lead emailed instantly to the shop and CC'd to you, works on any website (not just GHL-hosted), support handled by us, one consolidated bill. If the free app fits a client, use it — genuinely. The wholesale tier exists for agencies who want it branded, managed, and reportable.

White-label — exactly what's covered

When white-label is on: the "Powered by TorqueAI" footer is gone, the widget's code on the page carries no TorqueAI name, and the lead-notification emails your client receives are neutral (their shop's name, no TorqueAI branding in the body). Two honest caveats: the script's hosting URL still resolves to our domain if someone reads the page source, and lead emails currently send from our address — per-agency sending domains are on the roadmap, not shipped. If that matters for your setup, say so and we'll talk timing.

Who supports it — you or us?

We do. We handle the widget, hosting, uptime, and anything the AI does. You stay the account owner and the client relationship — we're the vendor behind you. If something's off, you or the shop email us and we fix it, same day.

Common questions

Do I have to build or train the chatbot myself?

No. TorqueAI comes with a done-for-you setup built specifically for auto repair shops — hours, common services, how it greets visitors, and what it collects. You hand us the shop's details and we configure it. There's no flow to design and no model to train.

Can I remove the "Powered by TorqueAI" branding?

Yes. The widget can be white-labeled — the "Powered by TorqueAI" footer can be removed or rebranded so the assistant reads as your agency's tool or simply as the shop's own chat. Talk to us to set that up.

How do agencies install it — through GoHighLevel or something else?

Two ways. Our GoHighLevel marketplace app is free: installed on a sub-account (or across your agency), it answers inbound customer messages inside that sub-account's GoHighLevel Conversations — SMS, live chat, Facebook, Instagram, WhatsApp and Google Business — and writes each captured lead as a note on the contact. Or, on any website, you drop in a single line of code — it works on WordPress, Wix, Squarespace, Webflow, and custom-built sites.

Does it answer phone calls or texts for the shop?

Never phone calls or voicemail — it does not answer or place calls, and it is not a voice receptionist. Texts depend on which product you use: the website widget is chat on the site only, while the free GoHighLevel app also answers inbound texts and social messages that land in that sub-account's GHL Conversations. Either way, its job is to catch the people who'd rather type than call — including after-hours traffic — and hand the shop a clean lead.

Does it diagnose the vehicle or quote prices?

No, and that's on purpose. It collects the customer's name, phone, vehicle year/make/model, and the problem, then notifies the shop to call back. It doesn't diagnose or quote — which keeps your client out of any "the bot promised me a price" liability.

What stops it from saying something wrong on my client's site?

It answers only from the details you give us for that shop — hours, services, location — and is scoped to stay on those topics. It won't invent services the shop doesn't offer, quote prices, or make promises. If it's ever unsure, it takes the customer's details and hands off to the shop instead of guessing — and on safety questions it errs conservative ("have the shop look at it") rather than playing mechanic. Don't take our word for it: the chat bubble on this page is the live product. Try to make it quote a price.

What does it cost for an agency?

$79 per location / month wholesale — you set the client price and keep the markup (bundle it into a care plan and that's roughly $70–120/location in recurring margin). We bill you once for all locations. The simplest first step is a free 30-day pilot on one client shop, no commitment. Email [email protected] and we'll set it up.

Related reading: AI chat for auto repair shops: what it does and what it costs  ·  Missed after-hours leads: 5 practical fixes for repair shops